AXOR and hansgrohe North America
Meeting the demands of an ever-growing product assortment with in-house image manipulation
PROJECT ROLES
Creative Direction // Art Direction // Image manipulation
Check it out online!
Aquno Select Kitchen Faucet - Brushed Gold Optic finish [Product Image]
Aquno Select Kitchen Faucet - Brushed Black Chrome finish [Product Image]
Aquno Select Kitchen Faucet - Polished Nickel finish [Product Image]
Talis N Kitchen Faucet - Brushed Gold Optic finish [Product Image]
Talis N Kitchen Faucet - Brushed Black Chrome finish [Product Image]
Talis N Kitchen Faucet - Polished Nickel Finish [Product Image]
Ecostat Diverter Trim - Matte White finish [Product Image]
Ecostat Diverter Trim - Matte Black finish [Product Image]
AXOR Starck Single-Hole Bathroom Faucet, Lever Handle - Brushed Black Chrome [Product Image]
A common issue for global brands is the capacity to provide support for independent needs of multiple subsidiaries. This can be especially challenging for synchronized product launches. The touchpoints that are sufficient for a launch in the company’s home country generally do not transition into another country’s market without flaw.
As lead designer, it was my responsibility to either perform, delegate, or procure any image adaptations needed to achieve the goal of completing an optimal set of product launch touchpoints.
Image manipulations mainly included the following tasks:
Change the color or “finish” of a product
(i.e. Change a faucet from a brushed nickel finish to a matte black finish.)
Add / remove / replace products, subjects, or details in photographs
Add / remove / replace graphics and text
